Wednesday, March 25, 2020
These are uncertain times for all of us. As well as presenting a major health hazard, Covid-19 may trigger a global recession. Emotionally, psychologically and practically, people are struggling to re-adjust. From a business point of view, it is now more important than ever to stay in touch with how people are responding to this uncertainty. Qualitative research, enabled by technology, allows us to do this remarkably well.