Straight Talk with Nigel Hollis

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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Monday, December 2, 2019

LinkedIn finds most digital marketers do not really measure ROI

Why does a LinkedIn report find that most digital marketers do not really measure ROI? Because ROI is the return on marketing investment measured over the sales cycle, divided by the cost of that investment over the same time frame. Therefore, most digital marketers do not measure ROI because they measure too quickly and use the wrong metrics.

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