Straight Talk with Nigel Hollis

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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Latest Entry
Wednesday, July 8, 2020

How to make customer experience feedback a source of innovation

Failure is one of the most important sources of success – especially in times of Covid-19 – but only when companies allow their employees to experiment and adapt to changing customer needs.

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Wednesday, July 1, 2020

Sustainability isn’t going anywhere, there are just new, emerging tensions

Over the last few months many companies have focused single-mindedly on their response to the crisis triggered by COVID-19 but many of the trends apparent before the pandemic started are still apparent today and even accelerating.

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Wednesday, June 24, 2020

The most impactful touchpoints for finance brands have a human touch

In the fourth of Kantar’s category-specific touchpoint investigations, Renita Jude takes a look at media effectiveness for finance brands and finds that whether it is bank staff, friends and family or independent advisors, the human touch matters most.

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Wednesday, June 3, 2020

Captivating real and virtual experiences make for the perfect touchpoint cocktail

In the third of Kantar’s category-specific touchpoint investigations, Renita Jude takes a look at media effectiveness for alcohol brands.

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Wednesday, May 20, 2020

What will advertising look like in 2030?

At Kantar we’ve spent much of the last few weeks thinking about the here and now, supporting our clients on immediate marketing strategies and planning for the next few months. But it’s now more important than ever to look further ahead; and for media and advertising, to imagine what scenarios the future might hold.

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Monday, March 16, 2020

Will the demise of TV force advertisers to measure effectiveness?

For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening.

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Wednesday, February 26, 2020

All bark no Byte?

Monday saw the launch of new social media app, Byte, to much fanfare. Largely seen as the spiritual heir to the dearly-departed Vine, it’s easy to see why: it retains the central Vine offer of six-second looping videos, many of the original Vine stars have already established a presence, and indeed its creator is one of Vine’s co-founders. But can this upstart compete with the likes of TikTok?

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Monday, January 20, 2020

TV ads must make an impression with people not ready to buy today

As a long-time cord cutter much of my real-time TV exposure happens in a hotel room, and, OMG, most ads these days seem to expect an immense amount of interest and attention from the audience. What are their creators thinking?

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