Wednesday, February 24, 2016
Automated research has finally arrived in a big way and it opens up some really interesting opportunities to check out how people will respond in a timely manner. Gone are the days when you had to wait weeks to get results, now you can get them in as little as six hours.
Speed, combined with lower costs, means that now it is practical to use pre-testing for more than just creative development. So with this in mind, here are three reasons why you might want to check in with your target audience.