Straight Talk with Nigel Hollis

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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Latest Entry
Wednesday, August 5, 2020

Power of Connection: Winning the beauty contest with the right touchpoint mix

In the fifth of Kantar’s category-specific touchpoint investigations, Caroline Schicketanz explores effective touchpoint management for personal care and beauty brands.

Wednesday, July 29, 2020

Trust is a matter of people over perfection

Can we leverage people’s stories, using advances in artificial intelligence, to understand how one brand leveraged trust as a way of prioritising people over perfection? Yes, we can.

Wednesday, July 8, 2020

How to make customer experience feedback a source of innovation

Failure is one of the most important sources of success – especially in times of Covid-19 – but only when companies allow their employees to experiment and adapt to changing customer needs.

Wednesday, July 1, 2020

Sustainability isn’t going anywhere, there are just new, emerging tensions

Over the last few months many companies have focused single-mindedly on their response to the crisis triggered by COVID-19 but many of the trends apparent before the pandemic started are still apparent today and even accelerating.

Wednesday, June 24, 2020

The most impactful touchpoints for finance brands have a human touch

In the fourth of Kantar’s category-specific touchpoint investigations, Renita Jude takes a look at media effectiveness for finance brands and finds that whether it is bank staff, friends and family or independent advisors, the human touch matters most.

Wednesday, June 10, 2020

Thinking probabilistically for marketing success

For almost 10 years, I have been a commissioner of a fantasy football league. Besides the fun and inappropriate banter the league provides, participating in fantasy football is a model in thinking probabilistically. 

Wednesday, June 3, 2020

Captivating real and virtual experiences make for the perfect touchpoint cocktail

In the third of Kantar’s category-specific touchpoint investigations, Renita Jude takes a look at media effectiveness for alcohol brands.

Wednesday, May 20, 2020

What will advertising look like in 2030?

At Kantar we’ve spent much of the last few weeks thinking about the here and now, supporting our clients on immediate marketing strategies and planning for the next few months. But it’s now more important than ever to look further ahead; and for media and advertising, to imagine what scenarios the future might hold.