Straight Talk with Nigel Hollis

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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Latest Entry
Monday, June 1, 2020

What does Facebook Shops mean for bigger brands?

Last year’s Media Predictions from Kantar identified the growing trend of Shopvertising, so it comes as no surprise that Facebook has launched its new e-commerce service called Shops, which allows small businesses to sell directly from the Facebook platform, but what does it mean for big brands?

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Monday, May 25, 2020

Smart marketing means figuring out how to stand out

Why on earth would a brand of sliced frozen steaks be promoting data science on Twitter? Because the marketers behind the brand know that to be noticed and remembered a brand’s content needs to stand out from the crowd. Steak-umm’s social success highlights many of the basic principles of advertising success in general.

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Monday, May 18, 2020

Brands still need to influence category entrants before they buy

With the recent demand fluctuations caused by the Great Lockdown many brands have focused on driving short-term volume but to grow market share in the longer-term, brands must gain more than their fair share of category entrants.

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Monday, May 18, 2020

Lockdown highlights the distinction between brand strength and balance sheet

Here in the US, the hard-pressed retail industry has suffered the first of what is likely to be a string of bankruptcies. Last week fashion retailer J. Crew and department store Neiman Marcus both filed for Chapter 11. While neither brand could be considered strong, the real issue was the debt load both companies were carrying. The Great Lockdown simply delivered the coup de grâce.

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Monday, May 4, 2020

Core strength: does your brand need to train harder?

Core strength facilitates efficient movement in humans, but when it comes to brands, core strength helps ensure that the brand is poised for efficient growth. So how do you know if your brand’s core is strong or weak?

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