Straight Talk with Nigel Hollis

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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Latest Entry
Monday, May 18, 2020

Lockdown highlights the distinction between brand strength and balance sheet

Here in the US, the hard-pressed retail industry has suffered the first of what is likely to be a string of bankruptcies. Last week fashion retailer J. Crew and department store Neiman Marcus both filed for Chapter 11. While neither brand could be considered strong, the real issue was the debt load both companies were carrying. The Great Lockdown simply delivered the coup de grâce.

Monday, May 4, 2020

Core strength: does your brand need to train harder?

Core strength facilitates efficient movement in humans, but when it comes to brands, core strength helps ensure that the brand is poised for efficient growth. So how do you know if your brand’s core is strong or weak?