Wednesday, January 8, 2020
In our 2020 Media Trends & Predictions, one of the 12 trends we have identified is that influencer marketing needs to grow up. It’s currently going through its challenging teen phase. Fake followers, unconvincing endorsements, lack of transparency about whether it’s an #ad or a #gifted product, are all cause for concern. But rather than slamming the door shut on the mess, we need to gently coax it into understanding the opportunities.