Wednesday, August 20, 2014
It is official. HDFC Bank is the most valuable brand in India. The BrandZ Top 50 Most Valuable Indian Brands Ranking was announced yesterday at an impressive event in Mumbai, which not only showcased the ranking, but offered insights into how some brands have made good in India’s hyper-competitive market.
As with the global ranking, financial services and telecom companies made a strong showing boosted by the absolute financial value of the categories in which they operate. Apart from HDFC, the top ten included Airtel, State Bank of India, ICICI, !dea, Kotak Mahindra Bank and Reliance Communications. However, Asian Paints, as well as Bajaj Auto and Hero, both manufacturers of two and three-wheeler vehicles, also made it into the top ten. Packaged Goods brands were less prominent in the ranking, but displayed strength when it came to creating an emotional connection with their customers. Brands like Colgate, Fair and Lovely, Kingfisher, Maggi and Horlicks have all created strong connections with their consumers in India.