Wednesday, September 17, 2014
According to Al Reis having a better brand is better than having a better product. Overall, I agree with him. However, I think the balance is shifting – particularly for products or services that are subject to intensive scrutiny and search.
Reis is right that all too many people get fixated on product innovation as the sole means of gaining competitive advantage. No argument there. And everything in life is perceptions. Yup. A better product alone will not guarantee success. Agreed. So where do I find cause to differ?