| March 20, 2020
In these unprecedented times, I thought it would be good to share some of Kantar’s thinking on what brands should do during the Covid-19 pandemic. Here are links to three posts that offer a wealth of insights and recommendations:
1) A checklist of actions for brands from J. Walker-Smith
2) Thoughts on media from Jane Ostler
3) Thoughts on content from Daren Poole
In addition we have recently published the Covid-19 Barometer, the leading study on how Covid-19 is influencing consumer’s behaviours, attitudes and expectations, covering over 30 markets.
I will post additional thoughts next Monday.