Brand Premium wins the 2015 Berry-AMA Book Prize

by Nigel Hollis | September 09, 2015

Like everyone else, I have received those spam emails and pop-ups claiming that I have won some sort of prize. So when I received an email with the title, “Berry AMA-Book Prize Award Winner - Congratulations!”, I very nearly deleted it. Which would have been a pity, because it appears that Brand Premium, how smart brands make more money really has won the 2015 Berry-AMA Book Prize for the Best Book in Marketing.

First place

The Berry Book Prize is designed to acknowledge academic and practitioner marketing excellence, and is named in honor of Leonard L. Berry, a distinguished professor of marketing at Texas A&M University, and his wife Nancy F. Berry. I am truly appreciative that the judging panel, led by Rajan Varadarajan, professor of marketing and the Ford Chair in Marketing and E-Commerce at the Mays Business School at Texas A&M University, have chosen Brand Premium for this honor (not least because I had no idea my book was in contention for the prize).

Brand Premium only just made the cut for consideration, since only books published in the last three years were eligible for consideration for the 2015 award. The book originally launched in 2012 as The Meaningful Brand but then changed to Brand Premium in 2014. In retrospect that might not have been all bad.

Writing in anticipation of the launch of The Global Brand back in 2008 I summarized my emotions as follows,

“Relieved that the long process of publication is finally drawing to a close, excited that I will soon see the finished book, and frustrated at all the good examples that have come to light since I completed the manuscript.”

Unfortunately, the last point is true of Brand Premium as well. I could add so much more in the way of analysis and case studies that would help illustrate the key points made in the book. But you know what? That additional material would not change the basic structure or conclusions in any way. I believe the ValueDrivers framework that Gordon Pincott and I created is just as valid and applicable today as it was in 2012. The only problem is that a huge number of people seem perfectly happy to ignore the basic principles that help build strong and sustainable brands. I wonder why? Do you know? Please share your thoughts. 


Leave a comment
  1. Nigel Hollis, September 11, 2015
    Thank you all. Much appreciated.
  2. Bruno Romano, September 11, 2015
    Hi Nigel, Congratulations on your prestigious book award for Brand Premium. It's well deserved and yes, it's a great read too! All the best Bruno
  3. Shiv, September 11, 2015
    Congrats Nigel!
  4. Mauricio Martinez , September 10, 2015
    Amazing achievement, congratulations Nigel!
  5. Bjørn Dahl, September 10, 2015

    Congratulations Nigel!

    Always interesting to read your valuable input.

  6. Benson Agoha, September 10, 2015
    Excellent ...Congratulations Nigel.
  7. David Kimmett, September 10, 2015
    Wonderful news Nigel, congratulations!
  8. Ricardo Barrueta, September 10, 2015

    Congratulations Nigel!

    Deserved Honours.

    One more chance for stubborn people to re-think about brand building.

  9. Guy Powell, September 09, 2015

    Congratulations.  Look forward to reading it.



  10. Ed C, September 09, 2015

    Congratulations Nigel!

    Hopefully more become focused on brand vs. those tempting short term gains.

  11. Chuck young, September 09, 2015
  12. Mark Murray, September 09, 2015
    Well deserved - great book - congratulations!
  13. Girish Nair, September 09, 2015

    Congrats Nigel. Look forward to reading it.



  14. Sue Elms, September 09, 2015


    Lots of people adopt the principles but in a different guise they feel is their own.

    Others don't because they have self interest in the silo or quick fix they earn their money from.

  15. Erik du Plessis, September 09, 2015

    Brilliant my friend!!!

    What an achievement.

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