About This Blog

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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This blog exists to foster a productive exchange of ideas on the value and practice of marketing and market research. Posts are written or curated by Kantar Millward Brown’s Chief Global Analyst, Nigel Hollis, and are intended to comment on issues relevant to our clients.

We welcome your contributions in the form of comments on the posted material. Because we aim to promote an environment conducive to constructive dialog, we ask you to observe a few basic rules:

  • Be polite. You are welcome to disagree with points made by others, but please do so with respect and civility. Disrespectful, profane, vulgar or insulting language will not be tolerated.
  • Do not use the blog to promote your company’s products or services. Similarly, do not use the blog to disparage products or services of other companies.