This blog exists to foster a productive exchange of ideas on the value and practice of marketing and market research. Posts are written or curated by Kantar Millward Brown’s Chief Global Analyst, Nigel Hollis, and are intended to comment on issues relevant to our clients.
We welcome your contributions in the form of comments on the posted material. Because we aim to promote an environment conducive to constructive dialog, we ask you to observe a few basic rules:
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