Graham is Executive Vice President & Head of Global Research Solutions at Millward Brown, based in Warwick, UK
He studied experimental psychology at Oxford, and has worked for Millward Brown both in the U.S. and the UK, since 1992.
Graham has pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research. In 2010, he founded the Millward Brown’s Consumer Neuroscience Practice, a business unit tasked with integrating methods and findings from cognitive science into the company’s global offer. Since then, the business has delivered thousands of neuroscience-based projects to leading brand owners in every major market worldwide.
Graham now heads Millward Brown’s Global Research Solutions group, where he is responsible for the development of the company’s core research protocols in ad and brand research, and generating learning from those tools.
A frequent conference and media speaker, Graham has written and presented on an extensive range of topics, including building successful brands, consumer segmentation, brand elasticity, corporate reputation, and emotion in advertising. He has also published extensively about the benefits and pitfalls of neuromarketing.