We’re experts in advertising, marketing communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands.
We know brands that are Meaningfully Different capture more volume share, command premiums and grow their value. Our key areas of focus are Brand Strategy, Creative Development, Channel Optimization and Brand Performance.
Our team includes some of the most talented market researchers, consultants, storytellers and neuroscience experts in the industry. With offices in 56 countries, we understand the importance of both a global and local focus – and we understand consumers.
Today, many brands are a company's most valuable asset. We can help you manage your brands to drive financial growth and wealth creation for your organization.