Thought Leadership

The Macroeconomic Environment: A Challenge to Be Overcome

Latin America has faced social and economic challenges over the past year. The region has seen a decrease in global demand, the collapse of the price of oil (on which many markets rely), and the high appreciation of the US dollar. How do brands grow in difficult times?

BrandZ

Change Is Inevitable: Development Is Optional

ARGENTINA

The Brazilian economic slowdown in 2014 was mainly caused by the decrease in investments due to falling domestic production, lower capital goods importation of machinery and equipment and negative performance of civil construction. Overall, poor industry performance reduced consumer purchasing power.

BrandZ

Neuroscience: Helping Brands Make the Connection

BRAZIL

Neuroscience has taught us that both the intuitive and reflexive parts of our brain play a role in decision- making. But, we pay more attention to the intuitive/automatic portion of our brain, because it takes more energy to access the reflexive portion.

BrandZ

How Are Brands in Brazil Adapting to the Economic Shift?

BRAZIL

The Brazilian economic slowdown in 2014 was mainly caused by the decrease in investments due to falling domestic production, lower capital goods importation of machinery and equipment and negative performance of civil construction. Overall, poor industry performance reduced consumer purchasing power.

BrandZ

Evolving Paradigms in Mexico’s Unpredictable Market

MEXICO

Mexico is in a time of economic uncertainty. There is no open talk of economic recession but GDP shows little growth and the dollar reached an historical high against the Mexican peso, while trust in government is at an all-time low.

BrandZ

Share