Kantar Millward Brown and WPP have published the first BrandZ™ Top 30 Most Valuable Italian Brands ranking and report. The annual report covers the evolving landscape for Italian brands and tracks their value. The total Brand Value of the 2018 BrandZ Top 30 Italian brands is $28.9 billion.
Gucci leads the Top 30 ranking, along with six other Luxury brands reflecting Italy’s tradition of businesses built by craftspeople and experts with great vision and determination. Italian brands are highly regarded around the world, particularly when linked to food, wine and fashion.
The report also highlights that while Italian brands are perceived to have a strong Purpose and to be great Communicators, they must continually innovate, and focus on creativity to protect themselves from global disruptive brands.
Review the report and ranking to learn more about the most successful Italian brands and how healthy, innovative brands stand the test of time.