Thought Leadership

Surviving the E-commerce Hype Cycle

E-commerce in Indonesia is relatively small by global standards, but the category is starting to see dramatic growth. By some estimates, e-commerce will represent 8 to 10 per cent of total retail sales in Indonesia within the next decade. And the value of e-commerce is expected to hit US$24 billion this year – twice the value of e-commerce in 2014. Many businesses are now looking at how they can ride this wave.

The Power of Creative Storytelling

Entertaining stories help brands maximize their marketing budgets with ads that people remember. The key to storytelling success is to bring to life resonant and disruptive big ideas in well-told, imaginative ways. Storytelling is a powerful tool for marketers.

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