Brand building in Indonesia involves striking a balance between tradition and the new values gaining ground to successfully reach consumers.
The importance of brands in Indonesia has grown significantly in recent years. Building brand loyalty will continue to become increasingly important to marketers as consumers become more brand savvy.
Smartphone and tablet use is on the rise in Indonesia giving marketers opportunities to reach consumers across multiple screens. Develop and deliver relevant messaging to build your brand.
The importance of establishing a meaningful connection with consumers has become increasingly important in Indonesia to drive brand growth.
Emotionally compelling brand stories that are rooted in product truths help build meaningful connections with consumers. This can set you apart from the competition help drive brand growth.
Indonesian brands can learn from the rapid growth of Chinese brands. They must define their meaningful difference, be perceived as innovative, and build some love.
The allure of Indonesia for multinational brands is clear. Being successful in this complex and fast-changing market will depend on building connections with consumers that are locally relevant and meaningful.