Thought Leadership

Out of the Shadows: A New Perspective on Indonesian Narrative

Brand building in Indonesia involves striking a balance between tradition and the new values gaining ground to successfully reach consumers.

BrandZ

A Sign of Things to Come: BrandZ Top 50 Ranking Puts Indonesian Brands on the Global Stage

The importance of brands in Indonesia has grown significantly in recent years. Building brand loyalty will continue to become increasingly important to marketers as consumers become more brand savvy.

BrandZ

The Art of Distraction: Using Multi-Screening to Your Advantage

Smartphone and tablet use is on the rise in Indonesia giving marketers opportunities to reach consumers across multiple screens. Develop and deliver relevant messaging to build your brand.

BrandZ

How Meaning Has Become More Important Than Saliency in Driving Brand Growth in Indonesia

The importance of establishing a meaningful connection with consumers has become increasingly important in Indonesia to drive brand growth.

BrandZ

The Best Ads Showcase Human Outcomes as Well as Product Truths

Emotionally compelling brand stories that are rooted in product truths help build meaningful connections with consumers. This can set you apart from the competition help drive brand growth.

BrandZ

The 1,000% Lesson From China: Innovate to Grow Brand Love

Indonesian brands can learn from the rapid growth of Chinese brands. They must define their meaningful difference, be perceived as innovative, and build some love.

BrandZ

Developing Local Meaning: Presenting a Locally Relevant Face to Global Brands Is Essential to Success

The allure of Indonesia for multinational brands is clear. Being successful in this complex and fast-changing market will depend on building connections with consumers that are locally relevant and meaningful.

BrandZ

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