Brand Selection Criteria

Our proprietary BrandZ™ brand valuation methodology makes the Top 50 Most Valuable Indonesian Brands the definitive study of brands in Indonesia. The uniquely consumerfacing BrandZ™ methodology combines extensive and on-going consumer research with rigorous financial analysis. 

We gathered brand perceptions from consumers across the Indonesian market, in both urban and rural areas, and asked about brands with all kinds of ownership structures: individual private brands, family-owned conglomerates, MNCs (Multinational Corporations), and SOEs (State Owned Enterprises). We selected brands that met either of the two qualifying criteria: The brand was originally created by an Indonesian enterprise and is owned by an enterprise listed on a credible stock exchange; or the brand is owned by an enterprise listed on Jakarta Stock Exchange.

This approach produced a carefully conceived ranking of brands in 11 consumer-facing categories, such as home care, personal care, food and dairy, and soft drinks. The ranking does not include any business-to-business brands, regardless of value, because they are outside the scope of this report.

To learn more about the BrandZ™ valuation methodology, please contact:

Elspeth Cheung
Global BrandZ™ Valuation Director
Elspeth.Cheung@millwardbrown.com

BrandZ Indonesia Top 50 2015

BrandZ Indonesian 2015 Report Top 50 Report

Top 50 Chart

Top 50 Infographic

Economy & Demographics Infographic


Methodology and valuation by Millward Brown


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