Millward Brown and WPP released the first annual BrandZ Top 50 Most Valuable Indonesian Brands report and ranking, Wednesday, August 19. The report identifies the key forces driving brand growth in Indonesia, and is an addition to the BrandZ annual rankings which include the Global Top100 Brands as well as rankings for China, India, and Latin America.
Indonesia has transformed into an economic powerhouse in Southeast Asia. The country is in the midst of social and economic change on a massive scale, making it an extremely attractive long-term market for global and local brands. This is the first BrandZ study to track the rapidly-evolving environment for these brands, and chart their changing value. The new report includes knowledge and insight to help brands navigate the Indonesian market.
- Action-oriented business recommendations based on our expert analysis
- Summary profiles of Indonesia’s Top 50 most valuable brands
- Exploration of cross-cultural trends – including the desire to balance heritage and tradition with modernity
- Best practices from branding experts with knowledge of the Indonesian market