Thought Leadership

When Building a Great Brand, Delivery Becomes Much More Than Simply an Afterthought

Indian consumers have leapfrogged into the social sphere with the rapid rise of smartphones. They are now the second largest population on Facebook and Twitter, and the second largest downloaders of apps in the world. Brands in India need to quickly adapt to reach the rising number of consumers using social media.

BrandZ

Brands Need to Adjust Traditional Marketing to Reach Rising Number of Social Media Users

Whether your brand provides a product or service, your brand promise will live or die by your ability to deliver on that promise. Reliable and fast delivery is critical to cultivating and sustaining repeat business for your brand.

BrandZ

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