Thought Leadership

Leverage Digital to Accelerate Growth of Brand Equity and Value

Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it.

Unicorns: The evolution from disruptive product ideas to successful global brands

Unicorns often start as a brilliant technology solution to an unmet consumer need or they purposefully or inadvertently tap into a changing consumer trend.

Brand Purpose: Leading from the front

We know from BrandZ™ that brands with purpose outperform those without. But a vague sense of purpose isn’t enough any more. Purpose needs to be specific, and intrinsic to every brand action and behaviour

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