Millward Brown and WPP have published the 2016 BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The annual report, now in its 11th year, provides great insight on the value of global brands across 14 categories.
The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.
This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.
10 Lessons from 10+ Years of Insight about Brand Growth
Get more information on this webinar, registration details, and watch the recordings when they become available afterwards.
Millward Brown’s BrandZ experts will take you through the key findings from the 2016 BrandZ Top 100 Most Valuable Global Brands ranking and report, and share the common traits of brands that have remained in the Top 100 over the last 11 years, and grown their brand value over time.
Financial Times Special Report on BrandZ Top 100 Global Brands 2016