Newcomers

Technology and Financial Brands Lead Newcomers

The technology and financial categories dominate the list of newcomer brands added in 2014 to the BrandZ™ Top 100 Most Valuable Global Brands.

Twitter launched an IPO (Initial Public Offering) to fund its expansion as the platform for worldwide conversation in bursts of 140 characters exchanged in real time. With several acquisitions, LinkedIn, with about 280 million members, intensified its effort to be the digital meeting place for the global workforce.

Having restructured the company and rejected a government bailout during the fiscal crisis, Ford was well positioned for the resurgence of the US economy. It experienced record profits in North America as well as in Asia-Pacific and Africa, during 2013. Sales in China increased almost 50 percent.

Bank of America reported its largest annual profit since 2007. The strong results followed a period of cost cutting and rebuilding after the financial crisis and problems with subprime mortgages. Revenue grew across the bank's businesses, with consumer lending and wealth management performing especially well.

A leader in digital payments, PayPal increased its payment volume 24 percent to $180 billion and revenue rose 19 percent to $6.6 billion. The brand worked to expand mobile transactions and build synergies with corporate parent eBay. PayPal is present in 193 markets and operates in 26 currencies. The brand had 143 million registered accounts at the end of 2013.

Following a period of financial turbulence, global banks ING and UBS implemented new strategies and enjoyed strong profit growth. ING renewed its commitment to corporate values. UBS underwent a change in leadership and shifted attention from investment banking to wealth management.

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