Commodities

Brand value of the oil and gas category appreciated 3 percent, the most modest gain of any category. Compounding the normal risks of exploring for oil and gas reserves in fragile environments, oil and gas brands felt investor pressure to return more profit to shareholders. To accommodate these needs the major brands sought new efficiencies and looked to sell assets.

BrandZ Top 100 2014

BrandZ Global 2014 Report Top 100 Report

Top 100 Chart

Top 100 Infographic


Methodology and valuation by Kantar Millward Brown


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