Dear friends of Millward Brown,
We're delighted to present you with the 8th annual edition of the BrandZ™ Top 100 Most Valuable Global Brands. Using data collected by Millward Brown on behalf of WPP and tapping into the proprietary valuation method of Millward Brown Optimor, we remain committed to helping you understand how brand building enhances the financial health of your company. Last year, we saw negligible growth in the value of the BrandZ Top 100, a cause for concern in the marketing community. I'm delighted to share the return to growth we have witnessed this year. The value of the world's most valuable brands grew a respectable 7 percent and in the eight years we've been tracking brand value, the value of the BrandZ Strong Brands Portfolio has grown by an amazing 58 percent. In spite of prolonged global economic volatility, the value of the world's strongest brands outperformed the stock market benchmark by a wide margin of 28%.
We continue to see many technology brands at the top of our ranking and there is little doubt that technology has become the lifeblood of our modern economy. That said, these brands struggled to deliver value growth in 2012. Over the past couple of years, mobile devices have sky-rocketed, but at the expense of personal computers. Likewise, hardware manufacturers have had to adapt to shifts to a more service based business model as more and more has shifted from physical equipment to cloud based solutions. As always, the ability to adapt remains paramount in this ever-important category and the nimble will inevitably be rewarded.
And it's not just technology brands that must adapt. Increasingly, we see consumers holding brands to higher standards. Reputation has never been more important as buyers expect brands to operate in accordance with higher ideals and greater responsibility. The best brands understand and appreciate more than just what people buy. Instead, they seek to understand and deliver what people buy into. So aligning your brand's values with those of your customers isn't just about doing good; it's about good business.
We hope you'll enjoy the many insights in this report that come from all over the world of WPP. Those of you who are followers of Sir Martin Sorrell will have heard him talk of a concept he calls "horizontality" – bringing the best of WPP together to serve its clients better. This report is a proud example of how the many assets that live within WPP can help you understand and deliver world-class brand building to your organization. At Millward Brown, we're proud to be at the center of BrandZ and prouder still of the company we get to keep within WPP. We look forward to helping you grow the value of your brand!