Financial brands improve
Many of the bank brands grew significantly in brand value based on new, successful initiatives to drive revenue in a more regulated, low interest rate environment. Some of the gain in brand value restored value lost after the global financial crisis.
Financial brands — Global and Regional Banks, credit cards and Insurance — account for almost 20 percent of the brand value of the BrandZ™ Top 100, the second highest grouping after technology.
Three of the BrandZ Top 10 newcomer brands are financial, increasing the number of financial brands in the BrandZ Top 100 to 25 from 23 a year ago.
The financial brands improved overall about 20 percent in value. The banks, in particular, experienced a strong profit rebound.
Global Banks grew 23 percent in brand value and regional banks grew 15 percent.
With a 19 percent rise in brand value, following a 16 percent decline last year, the Insurance category returned to its 2011 level.