Brand Categories

13 Brand Categories Ranked

Technology brands again dominated, comprising 30 percent of BrandZ™ Top 100 total value. Apple, IBM, Google and Microsoft occupied four of the top five positions (McDonald’s was the exception).

The three categories that grew most in brand value—luxury, fast food and apparel—revealed an underlying consumer determination to spend on brands, but to spend wisely for quality and value.

The insurance category experienced the sharpest decline, 16 percent, in part because of the exposure to catastrophes including the tsunami in Japan and flooding in Thailand.

Apparel

Value wins sales as discounts, rising costs squeeze margins

Beer

Brands positioned for faster growth worldwide

Cars

Economic ups and downs drove stop and go sales

Fast Food

Chains scrambled to add new meals and cut calories

Financial Institutions

Regulations, lack of trust challenge banks

Insurance

Debt, disasters, upheaval formed perfect storm

Luxury

Feeling entitled, consumers spent on luxury goods

Oil & Gas

Energy challenge became more complicated

Personal Care

Smart shoppers expected low prices, more benefits

Retail

Global economy and e-commerce reshaped retail

Soft Drinks

Health and energy drinks fizzed, but cola remained flat

Technology

More scale, more sales, more scrutiny

Telecom Providers

Dumb pipes joined smart ecosystems

BrandZ Top 100 2012

BrandZ Global 2012 Report Top 100 Report

Top 100 Chart


BrandZ Mobile App

Free mobile apps with all the data from the BrandZ Top 100 Most Valuable Global Brands including brand news feeds and a lot more. Available for iPhone, iPad and Android. If you already have the mobile app from 2011, you will need to download it again as this is a new version, not an update.

Android Play
Apple iTunes
Apple iPad Magazine


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