Retail

Shoppers Took Control

Category Highlights

  • Amazon is the No. 1 retail brand with a brand value of $37.6 billion.
  • The price-driven end of the market thrived, including retailers like Poundland in the UK and Dollar Stores in the United States.
  • Luxury retailers prospered because their customers had money and felt free to spend it.
  • Channels continued to blur, especially as more retailers added food to drive traffic.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart


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