Personal Care

Look Good, Feel Good, Spend Less

Category Highlights

  • Gillette is the No. 1 brand with a value of $19.8 billion.
  • Certain brands, like Dove, effectively extended the brand halo over many sub-categories.
  • The focus on individual wellness, an influence from fast-growing markets of Asia, continued to inspire product innovation.
  • Digital utilities enabled brands to customize products and services for a mass audience.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

BrandZ Mobile App

Visit on your mobile device to access the BrandZ app. The app can also be downloaded to iTunes.

Developed by:

Millward Brown Optimor

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