Personal Care

Look Good, Feel Good, Spend Less

Category Highlights

  • Gillette is the No. 1 brand with a value of $19.8 billion.
  • Certain brands, like Dove, effectively extended the brand halo over many sub-categories.
  • The focus on individual wellness, an influence from fast-growing markets of Asia, continued to inspire product innovation.
  • Digital utilities enabled brands to customize products and services for a mass audience.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart


Methodology and valuation by Kantar Millward Brown


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