Fast Food

Breakfast Made the Difference

Category Highlights

  • McDonald's is No. 1 with a brand value of $81 billion.
  • Meal deals continued to drive the fast food business as consumers remained budget conscious.
  • Deals produced traffic gains but without growth in average ticket value for some chains.
  • The resilience of the fast food sector attracted new competition, as some mid-tier casual dining brands developed fast food sub-brands.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart


BrandZ Mobile App

Visit app.brandz.com on your mobile device to access the BrandZ app. The app can also be downloaded to iTunes.


Developed by:

Millward Brown Optimor

Click here to learn more about Optimor Services

Share