Brand Mattered More

Category Highlights

  • Budweiser and Bud Light capture the No. 1 and No. 2 spots with a brand value of $8.8 billion and $7.1 billion, respectively.
  • The Millennial generation's discovery of spirits and cocktails challenged beer marketers.
  • As consumption moved off-premise, price pressure made it difficult to build brands at retail.
  • In the U.S., Stella Artois created a smartphone app for locating bars where the brand was sold.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

BrandZ Mobile App

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Millward Brown Optimor

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