Millward Brown and WPP will release The BrandZ 2016 Top 100 Global Brands ranking and report on Wednesday, June 8th. Now in its 11th year, the report provides great insight on the value of global brands across 14 categories.
The new report will demonstrate how brands that are leading in innovation are disrupting conventional ways of doing business. Some innovative brands are being propelled to the top of the ranking and others are just entering. We’ll also show how strong brand value helps brands remain in the Top 100 year after year.
This year we will also take a look at the B2B brands within the Global Top 100, and provide insight and analysis about how they differ from B2C businesses, and what they can learn from B2C brands to better promote themselves to drive brand growth and attract top talent.
Check back on June 8th for the full report. We’re hosting a BrandZ 2016 Top 100 Most Valuable Global Brands.
Register here to attend our 2016 BrandZ Webinar led by Millward Brown brand experts.