Chinese brands outpaced global, Brazil and Latam in value growth
The BrandZ™ Top 100 Most Valuable Chinese Brands 2015 marks the fifth anniversary of the BrandZ™ China ranking.
During this dynamic period for the Chinese and global economies, China’s most valuable brands increased steadily in value, outpacing the percentage gains of the global brand value leaders and the most valuable brands in Brazil and Latam.
Between 2011 and 2015, the BrandZ™ Top 50 Most Valuable Chinese Brands rose 59 percent in value.
Meanwhile, the BrandZ™ Brazil Top 50 fell 40 percent in value between 2011 and 2014, and the BrandZ™ Latam Top 50 grew just 3 percent in value between 2012 and 2014.
The BrandZ™ Top 50 Most Valuable Chinese Brands 2015 totaled $443.8 billion in brand value, significantly higher than the comparable BrandZ™ Top 50 totals for Latam, $129.2 billion; India, $69.6 billion; and Brazil, $45.9 billion.
Chinese brand value grew at the fastest pace...
The brand value of the BrandZ™ Top 50 Most Valuable Chinese Brands increased steadily over the past five years, outpacing even the BrandZ™ Most Valuable Global Brands in percentage growth.
The disparity in total brand value reflects the relative sizes of the respective national economies and the contrast in product categories that comprise the various BrandZ™ rankings.
Technology brands and banks drive around 44 percent of the total value in the BrandZ™ China Top 100 Most Valuable Brands 2015, with technology accounting for a 23 percent share and banks, 20.7 percent.
Technology brands make up 29 percent of the BrandZ™ Global 100 total brand value. In contrast, technology brands account for less than 1 percent of brand value in the Indian, Brazil or Latam rankings. Banks contribute a significant proportion of total brand value across the country economies.
... And Chinese brands led fast-growing markets in total value
Chinese brands exceeded other fast-growing markets in total value, reflecting the sizes of the various economies and the product category composition of the respective rankings.