Insurance

Insurers add agents to improve service

Insurance brands added agents and strengthened various selling channels in an effort to reach consumers more effectively and persuade members of the rising middle class that insurance to protect their increasing assets is an important investment.

During a period of slower growth, and with the prospect of increased competition resulting from market reform, brands attempted innovative approaches to reach customers and improve service.

Extensive promotion drove e-insurance sales increases for New China Life. PICC Property and Casualty Company, Ltd. collaborated with Tencent, the Internet portal, to create a car platform that adds maps and other online resources to PICC's offline capabilities.

Six Chinese insurance brands appeared in 2015 BrandZ™ China Top 100, with a total brand value of $28.3 billion dollars, accounting for 6 percent of the ranking's total brand value.

BrandZ China Top 100 2015

BrandZ China 2015 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese

Press Release
English | Chinese


2015 BrandZ China Top 100 Infographic

BrandZ China 2015 Infographic


Contact Us

For more information, please contact:

Or contact your nearest Millward Brown office

Share