Telecom Providers

Operators build brands and networks

With 750 million subscribers, China Mobile remained the world’s largest wireless provider and China’s most valuable brand. It still faced challenges. Although it invested in a 4G network to leapfrog the competition, it lagged behind China Unicom and China Telecom in 3G.

Meanwhile, all the telecom providers confronted competition from OTT (over-the-top) brands, such as WeChat, which provide free communication services over the Internet and avoid the overhead costs of developing and sustaining networks.

The telecom brands also sought to add content and avoid being viewed as interchangeable “pipes,” even as they benefited from the increased data—and associated revenue— flowing through the pipes. The telecom provider category increased 17 percent.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese


2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic


Methodology and valuation by Kantar Millward Brown


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