Special products and services drive sales
Four jewelry retailers are ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands. They are: Lao Feng Xiang, Eastern Gold Jade, Ming Jewelry, and Lao Miao.
The general economic slowdown and competitive pressure impacted sales. And the leading brands responded with a variety of strategies and initiatives, such as expanding in lower tier cities, increasing e-commerce presence, and introducing personalized services for high-wealth customers.
The brands also emphasized their specialties. Dongfang Jinyu, or Eastern Gold Jade, planned cultural exhibits around the heritage of jade. Lao Miao created unique products from gold.