In Uncommon Times China Looks Abroad As The West Turns Inward
BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. The WPP and Kantar Millward Brown study shows that technology, banks and telecom providers led category brand value contribution from the world’s second-largest economy. Technology player Tencent remains China’s most valuable brand, growing its brand value 29% to $106 billion.
As China pivots to a consumption-led economy, the most impressive performances have been posted by brands providing products and services for the urban middle classes. Education and travel agencies were the fastest-growing sectors, up 46%, although the much larger categories of technology and retail showed far higher increases in dollar terms, up 16% to $22.6 billion and 22% to $13.2 billion respectively.
- Tencent grows 29% to retain position as China’s most valuable brand
- Technology, travel and education drive 6% growth in total brand value
- China moving from a production-based to a consumption-focused economy
Read the latest report for a current view of brand value growth in China.