Kantar and WPP have published the 2018 BrandZ™ Top 50 Most Valuable Latin American Brands ranking and report.
The report tracks the value of the region’s most valuable brands, and provides insights into the most powerful brands from Argentina, Brazil, Chile, Colombia, Mexico and Peru. The total brand value of the 2018 BrandZ Top 50 Latin American brands is $130.8 billion fueled by 18% brand value growth.
Mexican beer brand Corona has grown by 8% to take the top spot from last year’s no.1 Brazilian beer brand, Skol. Mexican brands dominate this year with a 35% share in the total brand value of the ranking. Brazil however was close behind at 34%, with strong performances by its retail and financial players. Chile was in third position at 16%, followed by Colombia at 7%.
Review the report and ranking to learn more about Latin America’s most successful brands.