Indonesia’s most valuable brands have grown at more than double the rate of GDP, up 13% compared to 5.2% for the overall economy, to a total value of $80.8 billion.
Innovation and experience are key for growing your brand in this market, with brands who’ve successfully combined innovation with a positive brand experience seeing their brand value grow two-thirds more than those that haven’t.
Take a look at the report and ranking to discover which brands are hitting the mark and learn more about most successful brands in Indonesia.
Leveraging Moments for Brand Growth
The world of marketing has grown and there is a myriad of ways consumers can be targeted from where to reach them to the content you use to get their attention. One option is to identify and own key “moments of consumption”. Mahesh breaks down the five key categories these “moments” fall into.