Today, rural India describes a mindset rather than a geography. A rising brand awareness and disposable income among rural consumers makes this an untapped area ready for brand growth. Brands that can solve the operational challenges will be very successful.
With 100 million consumers in India now accessing Facebook from their mobile devices, people have shifted from accessing information to sharing content. Brands that recognize people connect with real stories about real life challenges are developing the most successful ad campaigns.
Visual language now is critical for impactful brand stories, and this global trend is a good fit with India’s aesthetic tradition. The rapid growth of mobile is driving the shift in communications from words to images. This shift holds enormous implications for how brands reach consumers.