HDFC holds the top spot as India’s most valuable brand for the sixth year in a row as businesses shift their focus from disruption to long-term growth and stability.
BrandZ data shows trust is key for long-term growth as the most trusted brands in the Top 75 - including notable consumer-facing tech platforms like Flipkart, Oyo and Swiggy - are 129% more valuable than lesser trusted brands.
Read the report to discover which brands made this year’s ranking, what the rise of ‘middle India’ means for businesses and learn from the brands successfully navigating the country’s
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Financial Growth or Brand Growth: The CFO vs CMO debate
Marketers are constantly faced with the question of whether to drive short-term financial growth or build long-term brand equity. Irvinder Kaur & Tanya Saran assess the debate. Their conclusions might not be what you expect.