BrandZ Top Global Brands

Amazon has leap-frogged the competition to be crowned the BrandZ Top 100 Most Valuable Global Brand for 2019, breaking Apple and Google’s 12 year hold on the top spot. Other key trends and findings from 2019 include the continued rapid growth of the luxury sector - despite the slowdown in the global economy, the impact a brand’s age has on consumer perception, and the common drivers behind our newcomer brands. The 2019 edition of the BrandZ Global Top 100 launched at an event at the New York Stock Exchange to learn from and celebrate the value strong brands bring to businesses, proven by BrandZ’s unique and validated Brand Valuation methodology.

Read the report to find out more about Amazon’s rise to the top, the trends affecting brands today and key lessons for brand growth.


Webinar: Launch day register
Watch the recording to find out which brands are up and down in this year’s ranking, discover the 2019 key findings, and hear interviews with leaders from the world’s top brands.

Click here to watch the recording


Webinar: Turning Disruption into Momentum in a Volatile World
In our second webinar on 27 June, we will take you deep into BrandZ’s findings from nearly 4 million consumer interviews to reveal the latest trends impacting the world’s top brands. We will also share five key recommendations on how to grow your brand over the short and long-term.

Click here to register


Thought Leadership

Chinese Brands Expand Globally, Shift From Value to Premium

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.


Analysis of brands by generation yields relevance lessons

BrandZ's Research Director Martin Guerrieria from argues that analysis of brands by generation reveals some important insights. Which generation of brands dominates the BrandZ Global Top 100 ranking? Find out.


People prefer brands they can depend on to do the right thing

Across generations, consumers will abandon brands that betray trust. Wendy Swigget shares insights on the importance of trust as the digital age increases transparancy.


The competitive landsape will become harder, more complex

The automotive competitive landscape will become harder and more complex. Guillaume Saint says carmakers will need to depend on their best asset - the brand. Find out more.

Elitism is not cool, as young people change cultural values

Anu Lingala argues that elitism has lost its cool factor, as cultural values change. Discover how luxury brands can balance exclusivity and inclusivity in the new BrandZ global report


Cultural change disrpts how people perceive meal occasions

Fast food brands need to adapt to changes in when, where and what people eat. Wayne Pan highlights three key actions for brands to compete amid this cultural shift.


Consumers want more from banks as societal change reshapes category

Consumers are demanding more from their banks. How are Revolut and Marcus driving growth? Find out.


Sustaining trust raises challenges, as touchpoints become digital

How can banks regain trust and ensure they are competitive in today's digital age? Jane Ostler discusses in the NEW BrandZ Global report


Consumers judge brands on their sustainability talk and actions

Sustainability is no longer a niche consumption behaviour - it has achieved mainsgtream appeal. With more consumers making the environmental choice, the time for brands to act is now. Hear from Laura Tarbox in the 2019 BrandZ Global report


Ecosystems sustain success by expanding share of life

How can brands adapt their mindsets to captivate customers and drive growth? Victoria Sakal explains why ecosystem-driven growth is the new era of brand-building in the 2019 BrandZ Global report.


Collaborative mindset now drives success in B2B tech

Erik Haroldson and Alexandre Momma reveal the benefits of establishing partnerships between technology brands. Learn from Microsoft and Adobe's successful collaboration strategies.


As the 5G talk turns to action, consumers still lack knowledge

What are the key benefits of 5G that consumers need to know? Winnie Cheng shares her thoughts in the new BrandZ Global 2019 report.