The BrandZ Top 100 Most Valuable Chinese Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses.
The market for Chinese brands is ever more competitive. This year has seen a record 30% growth to a total value of £889.7bn, and 17 newcomers to this year’s ranking. Despite China’s economic slowdown and international trade tensions, there are a myriad of opportunities for brand growth as businesses accelerate their expansion into China’s lower tier cities, and positive attitudes to Chinese consumer brands with a global presence continue to grow.
Read the report to find out this year’s new number one, discover what is powering the growth of China’s most valuable brands and hear learnings about brand building in China.