BrandZ Top Chinese Brands

The BrandZ Top 100 Most Valuable Chinese Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses.

The market for Chinese brands is ever more competitive. This year has seen a record 30% growth to a total value of £889.7bn, and 17 newcomers to this year’s ranking. Despite China’s economic slowdown and international trade tensions, there are a myriad of opportunities for brand growth as businesses accelerate their expansion into China’s lower tier cities, and positive attitudes to Chinese consumer brands with a global presence continue to grow.

Read the report to find out this year’s new number one, discover what is powering the growth of China’s most valuable brands and hear learnings about brand building in China.

Driving Brand Growth View the report online
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Thought Leadership

Greater ROI requires adjusting for a more complex, fragmented media environment

Digitalisation has made the media environment more complex and fragmented than ever before. Paul Cha from Kantar outlines three critial elements to get right to achieve greater ROI.

 

Innovative brand experience adds to differentiation, competitive edge

Building perceptions of difference is the key to successfully growing a brand. Find out how to do this with Lynn Zhang from Kantar's top 5 brand building action points.

 

Social media is now divided into two types that require varied messaging

Social media marketing in China is becoming more complicated in ways that will dramatically affect brand building. Kantar's media expert Coolio Yang shares three actions brands need to take to optimise ROI.

 

Abrupt change in ancient culture produces a wide generation gap

The pace of change in China has been rapid: what would normally take many generations now takes place within one or two. Panos Dimitropoulos from Kantar explains how brands can tap into this gap and create harmony.

 

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