Kantar Millward Brown and WPP have published the 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking and report. The report covers the rapidly evolving landscape for Chinese brands and tracks their value. The total brand value of the 2018 BrandZ Top 100 Chinese brands is $683.9 billion following a record 23% growth.
Tencent, a leading provider of Internet value added services, is no.1 in the BrandZ 2018 Top 100 Chinese Brands ranking for the fourth year in a row, with a brand value of $132.2 bn. E-commerce brand Alibaba saw an exceptional 53% year-on-year growth rate to achieve a brand value of $88.6bn. Other noteworthy sectors performing well are education, logistics and technology.
Review the report and ranking to learn more about the most successful Chinese brands.