Brands in China never have been more important.
Wide Internet penetration and commercial expansion beyond the major urban costal enclaves are among factors making households throughout China more value conscious and brand discerning. Reaching and motivating them requires using all the tools of brand building. Because of fierce competition from both domestic and overseas brands, it’s imperative that responses are not merely tactical but strategic.
BrandZ Top 50 Chinese Brands Report (PDF)
Download Chinese language version
Download English language version
BrandZ Top 50 Chinese Brands Press Release (PDF)