Just Eat, bet365, Compare the Market and Ocado are among the new entries in the 2018 ranking of the BrandZ™ Top 75 Most Valuable UK Brands. Vodafone remains at no.1 with an increase in value of 6% to reach $28.9 billion, followed by HSBC (+7%, $23.6 billion) and Shell (+10%, $20.3 billion).
The BrandZ Top 75 is worth $271 billion (around £205 billion) – equivalent to just over 10% of the UK’s GDP. The 50 most valuable brands on the list have gained 5% in total value in the last year, compared with the 2017 BrandZ UK Top 50.
Last year’s UK ranking identified ‘an innovation gap’, putting UK brands at risk from leading international brands and smaller, newer rivals. While UK brands are frequently household names worldwide, too often consumers see them as big and reliable, but not especially dynamic. This year’s UK report includes special analysis to explore why that is, how UK brands can be more innovative – and be seen by consumers as more innovative.
Download the new ranking and report, to learn more about the UK market, its most successful brands and the value of a strong brand to shareholders.