Kantar and WPP in partnership with Google have published the 2019 BrandZ Top 50 Chinese Global Brand Builders ranking and report.
In this unique study that ranks and celebrates the strength of Chinese brands overseas, Japan, France and Spain have been identified as hot spots of potential growth.
However, general awareness of Chinese brands is shrinking, signalling a need to think beyond product launches to a more holistic brand building approach in order to achieve long term success.
Read the report to discover which Chinese brands are growing fastest overseas, and tips to survive in an increasingly cutthroat global market.
The path to greatness
The scale and influence of Chinese brands on the world stage has grown tremendously over the last decade. Back in 2006, there was just one Chinese brand in the BrandZ Global Top 100; in the 2018 ranking, there were 14. While there remain significant challenges for Chinese brands with aspirations of global success, it is becoming a less difficult path to tread. To guide brands in their pursuit of international growth, Doreen Wang identifies four important steps towards building a Chinese brand – globally.