The BrandZ Top 30 Most Valuable Spanish Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses.
The relatively modest total value growth of 1% since the 2017 BrandZ Spain ranking hides a larger story behind the 2019 ranking. From BrandZ research we can see that the two key drivers for growth were perceptions of the brand’s kindness and relative difference to the other offerings within the category.
Read the report to find out which brand was this year’s fastest riser, discover what consumer’s really think about Spain’s most valuable brands and hear learnings about brand building in Spain.
Disruption and Innovation: The Keys to Growth
The ability to innovate and adapt to new markets and competitors is a determining factor in the growth of companies. Josep Montserrat discusses six critical tools for business disruption today.
Conversations That Connect
The technological evolution in communication has allowed brands to join conversations in previously inaccessible environments, but brands need to ensure they are enriching the conversation, not just adding to it.
From Meaningful to Different
Doing nothing is worse than making mistakes. Ricardo Pérez discusses how to find and exploit you brand's point of differentiation to succeed.
Sponsors’ Winning Strategy
If done right sponsorships can be a valuable tool for brand communications - but pose a risk if done wrong. Diego Bernabé Chozas shares his key lessons when looking for a brand spokesperson.